Tata Elxsi inks digital transformation partnership with DStv

By Hope Hill |

Global technology and design leader, Tata Elxsi, has reportedly established a tie-up with popular media company DStv Media Sales, a subsidiary of MultiChoice Group. The partnership entails Tata Elxsi to collaboratively build a vision for the awarded media sales company, addressing the current challenges alongside pushing DMS toward the path of future growth.

Fahmeeda Cassim Surtee, CEO (Chief Executive Officer), DMS, MultiChoice Group, has been quoted to state that DStv Media Sales has been consistent about driving change in the advertising domain, and this latest innovation is a way for the company to transform further. DMS, reputed to Africa's most loved storyteller, is thrilled about its future prospects and the opportunities that it offers advertisers from its Ad media platform, she adds.

The CEO has also affirmed the role Tata Elxsi has played in the growth of the company. She claimed that Tata Elxsi has been instrumental in helping the firm transform the way it establishes liaisons with its brands and advertisers to increase campaign outcomes and reach out to their target audiences, via a digitally enabled, transparent process.

As per sources familiar with the knowledge of the latter, Tata Elxsi’s transformation consulting team has created a playbook for DMS Business operations’ Digital Transformation and has also developed and integrated the entire Digital Transformation solution suite.

Sreekumar, Vice President, Media and Communications, Tata Elxsi, has been reported to state that the company is thrilled to be tying up with DStv Media Sales (DMS) in their Ad Platforms digital transformation journey. Tata Elxsi is rather proud to be a part of this journey, he says, adding that the firm looks forward to a long, collaborative partnership.

For the unversed, the DStv media sales division had been established over a couple of decades earlier as a part of the MultiChoice Group, and provides dynamic media solutions; handling content integration , online sales, on-air sponsorships, and commercial airtime spanning more than 130 channel brands on VOD, linear TV, social media, and digital platforms.



Source Credits:

https://www.prlog.org/12881900-tata-elxsi-partners-with-dstv-in-the-digital-transformation-of-ad-media-sales.html

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